This article by Johan du Preez is part of a series on innovative businesses in Stellenbosch’s Techno Park, which appeared in the Stellenbosch newspaper, Eikestadnuus.

“We’re a full service mobile app development agency.” says Sarah Strauss, Brand Manager for 4i Mobile in Stellenbosch’s Techno Park. “From concept to design, development and deployment, we build smartphone and tablet apps for all major platforms.”

With their business knowledge and skills, they design apps to integrate with the specific business models of their clients. Their track record speaks for itself with an impressive client base ranging from universities to leading retail giants.

According to Strauss, clients often underestimate the magnitude of work involved in creating apps when they first approach 4i Mobile. The company’s departure point is to establish a detailed understanding of each client’s objectives before they’re able to begin developing the required app. Part of the initial planning is to scope the best possible offering, which often looks quite different to the client’s initial, perhaps undefined, requirements.

4i Mobile is particularly proud of the attention to detail that goes into delivering the most aesthetically pleasing and user-friendly mobile apps. “Our team of world-class graphic designers and developers work closely together to deliver top performing apps of the highest quality. We also conduct usability testing by engaging with individuals who fit the target market to evaluate the usability of apps in progress,” Strauss says.

The first point of contact for clients wanting to make use of 4i Mobile’s services is their website. By providing initial information via an online enquiry form, 4i Mobile is able to conduct a feasibility study and following sign off, start the development process that involves more than 10 detailed steps.

Strauss foresees that the future of apps will be even more closely linked to how mobile phones integrate with our daily lives. “There’s a growing need for real-time information with the mobile phone becoming the consumer’s primary tool for everything. Organisations wanting to be at the forefront need to acknowledge this trend and gear themselves toward mobile solutions.”

When asked about the people working at 4iMobile, Strauss’s face lights up. “Everyone who works here loves to be here!” she says.

My eye caught the neat row of personalised coffee mugs in 4i Mobile’s chill area. “Certainly attention to detail when it comes to their own staff,” I said to myself. And having learned about 4i Mobile’s values and expertise, this can only be a reflection of the personalised attention, care and interest that clients can expect from partnering with 4i Mobile.


Click here to read the article on the Eikestadnuus website.