I do copywriting – with a focus on marketing content and business communication – for small and medium-sized enterprises.
The predicament of the small business owner
Small business owners are often so focused on running their business that they do not have time to create the marketing content required to grow their business.
If this is you, it’s time to bring in reinforcements. Let me take care of your content writing requirements for you!
Your knight in shining armour!
As a copywriter, I may not be the superhero you as a business owner are. However, I can be your trusted ally and creative champion to handle those overlooked copywriting requirements, and raise the bar as far as your company’s written word goes. This ensures peace of mind and frees up your valuable time to attend to other important aspects of your business.
I have the following arsenal of proven writing, marketing, and public relations skills, supported by solid business experience, to help build your brand:
Creating or reviving your website and blog copy to make sure it really works for your business.
Compiling professional copy for your marketing, public relations and media campaigns.
Writing copy that stands out for your social media content marketing campaigns.
Composing business documents such as business plans, proposals and submissions.
Pinning down product manual content in an easy to read and understand idiom.
Translation of documents (English-Afrikaans and Afrikaans-English).
“We are what we repeatedly do.
Excellence, then, is not an act. It is a habit.”
— Aristotle
5 Reasons to use me
Qualified to do the job
The writing style for each copywriting assignment is determined by the target audience, the desired theme, and the message to be communicated. I have the skills to compose content in a style and manner that will best impact on the intended reader. I, furthermore, ensure that I stay abreast of marketing trends and copywriting requirements. This especially applies to content marketing and writing for the electronic media. Having successfully completed a range of writing-related courses – amongst others, copywriting for online marketing; creative writing; feature writing; and writing non-fiction – furthermore underlines the fact that I am equipped to do the job, and to do it well. I write in English and Afrikaans.
Coalface experience
I’ve been writing copy for marketing and business communication projects for more than 30 years. This was while I was employed in marketing and public relations portfolios in small and medium-sized companies such as yours. I am aware of the challenges you as a business owner face, and I understand the creative writing and marketing needs of businesses, whether in manufacturing, retail or service industries. Through focused marketing campaigns at the time (which often included copywriting of a technical nature), I contributed to grow the brand and brand awareness of the companies I worked for, and I’ve seen the value that proper branding and sound content hold for companies. Until today I nurture a company’s brand when I work for them, and write content which integrates well with what already exists.
Understanding your business
When I work with you, I listen in detail, ask questions that are relevant, and remain focused without wasting time. This helps me to get to know your business quicker, understand your requirements better, and to start with the job sooner. The insight that I gain into your business, furthermore allows me to contribute more than merely copywriting. I see myself as part of your team while writing for you, which enables me to add additional value based on my own business and industry experience. It is almost like getting an additional employee in your business, but without having to offer an employment contract!
Contributing to the bottom line
With me on board, you’ll be able to tick off the indispensable function of copywriting for your business. This means one thing less for you to attend to. Furthermore, by promoting your business with suitable content, we’ll increase its visibility, build the brand, and create more business enquiries. This, in the end, means making more money. But to do so, we’ll have to start writing. Even more important, we must position your business as a publisher of content, irrespective of its primary function. This is where I will be playing my part!
Easy on the pocket, and saving you money
After reading this you might feel a bit overwhelmed, thinking: “This will be expensive.”
Do not be concerned – I’m affordable! My rates are competitive, and the additional value I bring makes it an even better deal. Also, with my services, you only pay when you need them. No need to employ a full-time writer to manage and keep busy, saving you even more in the long run!
